Time Ends its March
Long before we got our news from talking heads on television, people learned of the world through newsreels like
March of Time, which ended today in 1951. Although the
The March of Time was not the only newsreel — William Randolph Hearst started the "News Pictorial" in 1914 — it grew through its connection with Time, Inc. to become one of the most influential. Started by Roy Edward Larsen, a rising executive at Time, and filmmaker Louis de Rochmont,
The March of Time leveraged the publication's journalistic and corporate contacts to place the monthly newsreels in over 500 theaters at their start in 1935. (Larsen had already created a "March of Time" radio newsreel in 1931). As a monthly film magazine, the
The March of Time combined five different stories in 20-30 minute film. Besides sending out crews to bring back actual footage, De Rochmont hired actors to create re-enactments to fill in a story's gaps. And forceful narrators, like Westbrook Van Coorhis, gave each story a sense of narrative authority. In fact the format was so distinct that Orson Welles parodied the
The March of Time for his own faux news reel "News on the March" in the 1941
Citizen Kane. By 1951, television and rising production costs put a stop to this historic
March.
> Post a Comment