


On March 14, 1980, Francis Ford Coppola stepped up his ambitious plans for an independent movie studio by moving into the old Hollywood Center Studios, a storied set of sound stages in Hollywood, California that housed productions as far back as 1922. Over the years, the Hollywood Center Studios changed hands several times while productions such as Jean Renoir's The Southerners, the Marx Brothers' A Night in Casablanca, the pilot for I Love Lucy, episodes of The Rockford Files and, finally, Hal Ashby's Shampoo all set up shop there. Coppola, however, wasn't interested in renting — he bought the facility for $6.7 million for his American Zoetrope production company. Renaming it Zoetrope Studios, Coppola produced there a string of films that included The Outsiders, Rumble Fish, and One from the Heart. Ironically, it was the latter film, a paean to old-fashioned soundstage shooting, which bankrupted Coppola and led to his losing the studio. What was originally intended as a modest production grew to include gigantic Vegas sets, including a replica of the city's airport and runway. After the film's financial failure, Coppola sold the studio to a family of Canadian real estate developers who capitalized on the new market for music videos to bring in as clients Michael Jackson, Prince and Lionel Ritchie, among others, restoring the site to profitability.


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