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LA TIMES: A Serious Trailer Image

LA TIMES: A Serious Trailer

For “The Big Picture,” Los Angeles Times columnist Patrick Goldstein picks the Coen Brothers' A Serious Man (now on view at Apple trailers). He highlights how the trailer (and not just the scenes and images in the trailer) tell a mesmerizing story. Or rather, since it is a trailer, promises a story:

But what the trailer offers us is an unsettling, yet somehow irresistibly mesmerizing tone -- something is amiss here, something that will unfold in a surprising, yet disturbing Coen brothers fashion.

What really makes the tone work so well isn't just the arresting images, but the way the trailer vehemently repeats the images: a man having his head slammed against a classroom blackboard; one car abruptly crashing into another in the middle of the street; a bearded rabbi gagging, as if he has something caught in his throat. (The repetition extends to the audio track, which allows the sound of the man's head hitting the blackboard to play over and over throughout the trailer.)

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