Film theatres once attempted to move outdoors. This proved successful only in the sense that such places made money; but the viewing experience was not particularly comfortable. While viewing a film one usually expects or even requires some degree of comfort, at the very least a plush comfortable chair.
Some people in the world still have not seen a single film and these same people are quite old, in their 80s or 90s. What sets them apart from the rest of us? . . . I do not think that they willfully refused to watch films from the time they were small children. So what might be the reason for their illiteracy as far as cinema is concerned?
Well, of course we all know the answer to this. These are merely very poor people. Extremely poor. People who know the experience of hunger on a regular basis. People who are accustomed to seeing people die, young and old, nearly every week. People who walk where they want to go because they have no other option except to jog or run.
Cinema, then, is for people who have at least a little money and, generally speaking, these same people wish to be diverted. They do not want to be instructed. Thus even the least didactic of films ctic of films will normally be viewed by critics to be an unqualified failure because it was not altogether diverting.
